The platform is rolling out a updated setting that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company revealed that it now features over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global rollout. This development comes amid a increase in content created by AI, spurred by recent AI video creators.
AI Proliferation Online
It has been noted that nearly a tenth of the quickest rising video streams on a competing service only show content made by AI. A considerable share of this content is considered “AI slop”, a term for inferior, factory-style content that is frequently illogical or bizarre.
“We know from our community that many people appreciate content made with AI tools, including AI artwork to informative clips, and we want to provide users the ability to see more or less of that, based on their own choices,” stated a company executive.
AI on the Platform
TikTok announced that there are presently over a billion videos on its network identified as made with AI. Collectively, more than 100 mn pieces of content are submitted to the service daily, making AI-generated material a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI content they watch by using the content preference setting in the platform and picking the AI content topic. Additional categories that currently be adjusted under the setting cover politics, style, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines mandate users to tag convincing AI-made content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth apply an artificially created watermark to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This step is designed to deter users from attempting to evade the labeling process.
Responsible AI Funding
The platform is additionally launching a $2m educational fund for professionals and organizations to create learning resources about using AI responsibly. This initiative will benefit charitable organizations focused on training coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid debate over plans to cut jobs for hundreds of safety staff in Britain. TikTok is expected to cut 439 jobs in its user protection division in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive explained that people-led review would still have a role, but AI can protect employees by removing the most harmful content ahead of it is viewed by staff. The platform stated a notable drop in explicit and harmful content reviewed by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
